Online strategy

You’ve heard the old saying – “failing to plan is planning to fail”. In the same way, to start an online solution without a clear and concise goal guarantees failure. This is true for the simplest website to the most complex custom application development.

At Domani we have built hundreds of online solutions. We have created the Domani Methodology to help us design and deliver these solutions with consistency and efficiency. Core to this methodology is creating an online strategy.

A successful online strategy needs to consider at least the following critical factors:

  • What are the objectives?
  • What is our product?
  • What is our point of differentiation?
  • Who is our target audience?
  • Who are our competitors?
  • What is our position within our market?

Our strategic workshops are designed to uncover the core objectives of the project as well as gaining clarity over the target audience, the stage in the buying cycle they will be, the image, first impressions, market position, point of difference and brand message.

Only once these are etched out and understood do we then put together our specifications. These include a very detailed design brief, site maps, wireframes and functional requirements. We then recommend the most appropriate technology platform and hosting solution and deliver a product designed to exceed your expectations.

Design and development of your solution is closely managed by Domani’s consultants. Delivery may involve Domani’s own staff, our Certified Suppliers or the client’s own resources or a combination of any. Excellent communications from our consultants and the experience and professionalism of our experts ensures a smooth, hassle-free and successful project.

Benefits for you as a client

1. We focus on your online strategy and requirements. Experience has shown that cutting corners up-front can lead to missed objectives and project failures.

2. We run workshops with your key staff, research your market, define objectives and develop a unique strategy to meet your goals and budget.

3. We deliver!

Online strategy

web-dev-icon-about

Domani Digital, and our previous company Relate Systems, have been building websites for over 15 years and software solutions for over 20 years. We are one of Australia’s most experienced and successful web and online software development firms. The quiet achievers.

Our experience in online technologies and strategy is unsurpassed. Our methodologies have been proven time and again. We understand our clients’ objectives and deliver accordingly. We have built successful online projects for businesses of all sizes up to and including large corporates and government and representing virtually every industry sector including retail, finance, education and health.


Some of the clients we have had the pleasure of working with include:

  • POCO
  • Vittoria Coffee
  • Nexia Australia
  • Manly Sea Eagles
  • Gadens Lawyers
  • Sportscraft
  • Wincrest Homes
  • Suzanne Grae
  • HomeCaring
  • Victoria’s Basement
  • Hope FM 103.2
  • Dept of Health
  • Roses Only
  • Opera Foundation of Australia
  • SYD Duty Free (Downtown Duty Free)
  • Freedom Furniture
  • Innovations
  • Sydney Urodynamic

Our Process

1

Strategic Assessment

Process:Analysis of current parameters and analysis of target market, competition and industry expectations.

  • Brainstorming goals and objectives
  • Research of competitors local and overseas
  • Prioritise functionality requirements
  • Research and compare technology platforms including SAAS options

Outcomes:Online strategy – key objectives

2

Specifications

Process:Create design brief and functional specifications for the project(s) outlined in Step 1. For example: website, CRM, infrastructure, marketing process etc.

Outcomes:Detailed specification documents including site maps, wireframes and functional and technical specifications.

3

Project Management

Process:Analysis of current parameters and analysis of target market, competition and industry expectations.

Outcomes:Online strategy – key objectives

4

Maintenance

Process:Create design brief and functional specifications for the project(s) outlined in Step 1. For example: website, CRM, infrastructure, marketing process etc.

Outcomes:Detailed specification documents including site maps, wireframes and functional and technical specifications.

Our Thoughts